Kevin David Crowe

Iconography & Simple Shapes

Sometimes my job calls for creating very simple icons, like a heart. At first, you might think, ‘A heart. Simple enough.’ But it is the nature of a designer to question every line, every curve, and the breakdown of even the most simple shapes.

The above image illustrates how I arrived at what I consider to be the best solution for a graphic heart. I started by recognizing the lowest common denominator in shape; a triangle and a circle. The curves, proportions, and angles are all based on the Golden Ratio.

Even though some icons may not be as lionized as say, the logo of a brand, the care for detail must drive every decision.